Native German keyword research
Compound nouns, regional variants (DE vs AT vs CH), and the long-tail B2B vocabulary your translation tool will never produce.
Stop burning budget on translated campaigns.
Google.de, Google.at and Google.ch are different markets — different CPCs, different intent, different SERP layouts. We build paid search programs in fluent German that report against pipeline, not impressions.
−38 %
avg. CPL reduction in first 90 days
4.2×
typical ROAS uplift vs. translated accounts
€10M+
annual DACH ad spend managed
Premier
Google Premier Partner Munich
Why translated accounts fail
"We just duplicated the US account for Germany" — and lost money.
We see this story every quarter: an international brand spins up a German campaign by translating ad copy, keeps the same bid strategy, and ends up paying €18 CPC for keywords that don't convert. German search has its own structure — compound keywords, longer queries, B2B-heavy intent, and a SERP dominated by local players.
Ad copy that converts in DACH
Written by native speakers, tuned for German conversion patterns: clear value, formal tone where it matters, local trust cues, RSAs that beat the auto-generated assets.
Granular account structure
SKAGs are dead — but loose Performance Max accounts are not the answer either. We build segmented structures that give you control where it matters and let automation work where it actually helps.
Smart bidding done right
Target CPA / ROAS strategies fed with quality offline conversion data, value-based bidding, audience signals — not "set tCPA and pray".
Localised landing pages
We coordinate with our SEO and CRO teams so the page Germans land on actually answers their query — with German trust cues, Impressum, payment options and the formal tone B2B expects.
Server-side tracking & GA4
Cookie-banner-resilient measurement, server-side tagging, enhanced conversions, and reporting in EUR with English commentary. GDPR-compliant by design.
Channels we run
Full paid stack — for the German-speaking market.
Most accounts don't need more channels — they need the right channels run properly. We pick the mix based on category, funnel and budget, then execute it without the agency theatre.
Bilingual reporting, EUR billing transparency, and a single account manager based in Munich who actually picks up the phone.
Google Search (DE / AT / CH)
Performance Max (with proper guardrails)
Shopping & Merchant Center for DACH
YouTube & Demand Gen
Microsoft Ads (still ~10 % share in DE)
Display & Discovery — used sparingly
Server-side GA4 + offline conversion import
Looker Studio dashboards in English
Monthly review with English commentary
Quarterly account audits — incl. competitors
Creative testing & RSA optimisation
GDPR-compliant Consent Mode v2 setup
FAQ
Frequently asked questions
What international performance leaders ask before moving paid search budget to a DACH-native team.
Can we keep our global Google Ads account?
Usually yes — we run a dedicated DACH sub-account or MCC structure inside your existing setup. You keep ownership, tracking, and consolidated reporting; we just stop the bleed in EUR campaigns.
What budget do we need to make this worthwhile?
Below ~€8k/month media spend, you're better off doing it in-house with our advisory. Above that, the leakage from "translated" campaigns alone usually pays for our retainer.
How do you handle Austria and Switzerland?
Separate logic. AT shares language with DE but has different competition and lower CPCs. Switzerland needs CHF billing, sometimes Swiss German nuance, and a Swiss-domain landing page for trust. We segment by intent, not just by country.
Do you also run paid social?
LinkedIn DACH B2B, yes — see the LinkedIn page. Meta and TikTok we partner on case-by-case. Our deepest expertise is German search, both paid and AI-driven.
Want a brutally honest look at your DACH ad spend?
We will audit your last 90 days of Google Ads in Germany and tell you — clearly, in English — where the money is leaking and what would change in 30 days.