Marketing copy localization
Website, landing pages, ad creative, email, sales decks — re-written (not just translated) for German tone, German proof patterns and German skim-reading habits.
Translation isn't enough. Localization wins markets.
We turn your English website, product, ad copy and sales assets into German that feels native — not translated. Run by people who grew up in DACH and have shipped marketing for global brands. Faster than a full-service translation agency. Better than a freelancer. Cheaper than a wrong launch.
100 %
native German speakers — no offshore
12 yr
avg. tenure in DACH B2B & SaaS marketing
Sie/Du
we'll tell you which one — and why
+62 %
avg. CTR uplift after re-localising ads
Translation vs. Localization
"It's already translated" — yes, and that's the problem.
Translation moves words. Localization moves intent, tone, cultural cues, units of measure, legal cues, payment options, formality, idioms and proof points. The difference between "5,000 happy customers" and "5.000 zufriedene Kunden — TÜV-zertifiziert seit 2014" is what closes German enterprise deals.
Product / UI localization
In-product strings, microcopy, error messages, onboarding emails, system notifications. We work natively with Lokalise, Phrase, Crowdin, Smartling — or your in-house i18n.
Sales & enablement assets
Pitch decks, one-pagers, RFP language, ROI calculators, case studies — adapted to German B2B objection patterns and the local proof points your sales team needs.
Brand voice in German
A complete tone-of-voice guide in German — Sie or Du, formal vs. challenger, allowed/forbidden vocabulary, do's and don'ts. So every freelancer, every channel, every team stays on-brand.
SEO-aware localization
We coordinate with our SEO team so localised pages target the German keywords that actually exist — not literal translations of your English keyword universe.
AT / CH adaptation
Austria has its own vocabulary (Sackerl, Erdäpfel, Marille). Switzerland uses Swiss German variants (ss vs ß, Velo, Billett). We adapt where it matters and consolidate where it doesn't.
What we localise
Everything that touches a German customer.
We ship localisation as part of a marketing programme — not as freelance words-by-the-hour. Same German team for your website, your ads, your product copy and your sales decks. Consistent voice across every channel.
Working with us means one DE-native marketing lead, one project manager, one editorial standard, one tone-of-voice guide — and a final pass by a senior German marketer before anything ships.
Marketing website /de/
Landing pages (paid + organic)
Ad copy (Google, LinkedIn, Meta)
Email sequences & lifecycle
Product UI strings
In-app onboarding & emails
Help center / knowledge base
Pitch decks & sales one-pagers
Case studies & customer stories
Whitepapers & ebooks
Press releases for DACH trade press
Legal cues: AGB / Datenschutz / Imp.
FAQ
Frequently asked questions
What localization leads and Heads of Content ask before they let an external team rewrite their German.
Why not use ChatGPT / DeepL plus a freelance editor?
You can — and for low-stakes content (status pages, internal docs, system messages) we recommend exactly that, often with our prompts and quality checks. For anything that touches revenue (web, ads, sales, brand), the gap between "machine + freelance editor" and "DACH marketer who has positioned brands like yours for 12 years" shows up directly in conversion.
Do you work with our existing TMS (Lokalise / Phrase / Crowdin)?
Yes — natively. We deliver into your existing string repository, respect your style guides, and integrate with your translation memory and glossaries. No "throw it over the wall" workflow.
Sie or Du?
Depends on category, ICP and brand. Enterprise B2B: usually Sie, with growing exceptions. SMB SaaS, e-commerce, consumer: increasingly Du. We help you make a deliberate choice once and apply it consistently — instead of mixing both, which is the worst of both worlds.
How fast can you turn around a German marketing site?
A typical 30-50 page marketing site, fully localised (not just translated) with SEO awareness and brand consistency: 4-6 weeks from kickoff. Faster if you have a TMS and clean source content; slower if we're also doing the brand voice work from scratch.
Want to see how your German content actually reads?
Send us 2-3 of your most important German pages and we'll mark them up: where they sound translated, where they leak trust, and what to fix in 24 hours.