German thought-leadership content
Ghost-written and produced in fluent German for your DACH leadership team — substance over hooks, expertise over hot takes. Built for DACH B2B reading habits.
Reach German decision-makers where they actually are.
LinkedIn is the only B2B network DACH executives trust at scale. We build organic and paid programmes in fluent German that turn brand awareness into qualified pipeline — and keep your CMO's reporting in English.
21M+
LinkedIn members in DACH
78 %
of DACH B2B buyers research on LinkedIn
−42 %
avg. CPL drop vs. global EN campaigns
XING
still relevant for AT/CH — we cover it
Why DACH LinkedIn is its own discipline
English posts work in NYC. They don't work in Stuttgart.
German B2B audiences scroll past anglo bro-marketing. They expect substance, formal "Sie" tone (most of the time), real expertise, and proof. The brands that adapt — even halfway — outperform global campaigns by 3-5× on engagement and pipeline.
Executive personal branding
Your DACH country lead, GM or sales head becomes the face of your brand on German LinkedIn — without spending 4 hours a week writing posts themselves.
Sponsored Content & InMail
Performance-driven LinkedIn Ads with native German creative, granular ABM targeting, and conversion APIs that actually feed your CRM.
Demand gen, not lead gen
We've seen too many gated whitepaper campaigns that fill the CRM with junk. Our DACH playbook leads with value, captures intent late, and reports on pipeline — not MQLs.
Account-based marketing for DACH
Coordinated campaigns across LinkedIn Ads, your sales team's outreach and content — built around the 50-200 named accounts you actually want in Germany, Austria and Switzerland.
Reporting in EUR, English & pipeline
Weekly engagement reports, monthly pipeline reviews, and a single source of truth that connects LinkedIn spend to opportunities and revenue. Localised metrics, English commentary.
Programme components
A full DACH B2B social engine — without the agency theatre.
We pick the components your category and budget actually need, and run them with one team. No farmed-out content, no offshore community management, no AI-slop posts in German.
Most of our DACH LinkedIn programmes start at 4-6 organic posts/week + 2-3 paid campaigns + 1 ABM motion, and scale from there based on what works.
LinkedIn Page strategy in German
Editorial calendar (DE / EN parallel)
Executive ghostwriting in German
Native German content production
Sponsored Content + Document Ads
Conversation Ads & Sponsored InMail
Lead Gen Forms + CRM sync (HubSpot, SF)
LinkedIn Conversions API setup
Account-based targeting for DACH lists
XING coverage for AT / CH where useful
Community management in German
Monthly review with English commentary
FAQ
Frequently asked questions
What VPs of Marketing usually ask before letting a German team take over their DACH LinkedIn programme.
Do we really need German content? Most DACH executives speak English.
They speak English in meetings. They scroll LinkedIn in German. Engagement on German posts is consistently 3-5× higher than English posts to the same audience — and trust is materially higher when an international brand bothers to localise.
Can we run this from our global LinkedIn account?
Yes. We typically operate inside your existing LinkedIn Page using a Showcase Page or country segmentation, and run a dedicated Ads sub-account for DACH. You keep all data and ownership.
Should we still do XING?
For most B2B categories, no — LinkedIn won. Exceptions: Mittelstand-heavy industries, AT/CH-focused recruitment, public sector. We will tell you straight whether it's worth your budget.
How fast can we expect pipeline?
Realistic: 90 days to learn the audience, 6 months to see consistent qualified pipeline, 12 months to make LinkedIn a top-3 DACH channel. Anyone promising "leads in week 1" is burning your budget.
Ready to make LinkedIn work in German?
We will audit your current DACH LinkedIn presence and ad account, and show you the three levers that will move pipeline in the next quarter.