DACH positioning workshop
Two days with your leadership team to translate your global positioning into something that actually lands on a German Mittelstand decision-maker — without diluting your brand.
Your launchpad into the German-speaking market.
Positioning. Channel mix. German messaging. Legal essentials. A 90-day rollout plan you can actually execute. We give international brands a single team in Munich that owns DACH go-to-market — instead of stitching together five vendors across three time zones.
€4.4T
combined DACH GDP — 3rd-largest market globally
100M+
German-speaking consumers across DE / AT / CH
40+
international brands launched into DACH with us
90 days
from greenlight to first qualified pipeline
How most international launches fail
DACH is the third-largest market on earth — and most foreign brands underestimate it.
We watch the same six mistakes repeat: launching with translated content, ignoring legal requirements until they bite, treating Austria and Switzerland as "the same as Germany", relying on a global agency in London, hiring a freelance Country Manager too late, and measuring success in MQLs instead of pipeline.
Channel mix design
We map SEO, GEO, Google Ads, LinkedIn and trade press against your category and ICP, and recommend a 12-month channel and budget plan you can defend to your board.
German messaging foundation
Tone of voice (Sie or Du, when), key value props in fluent German, German-language proof points, FAQ for the local objections — built once, reused across every channel.
Legal & compliance essentials
Impressum, Datenschutz, AGB, Widerrufsbelehrung, Cookie-Banner, Trusted Shops — done with a German lawyer in the loop. We handle coordination; you stay focused on launch.
Local PR & influencer landscape
Which trade publications matter in your category, which DACH influencers actually move B2B pipeline, which awards open doors — and how to get on those radars in the first 6 months.
Measurement & reporting in English
GA4, server-side tracking, CRM integration, weekly dashboards. Localised data, English commentary — your global leadership stays in the loop without a translator.
The 90-day launchpad
From greenlight to qualified pipeline in 90 days.
A predictable, milestone-based market entry sprint. You bring the product, the budget and the appetite. We bring the German team, the playbook and the local network.
Weeks 1-2
Discover & decide
Market sizing, ICP refinement, competitive landscape in DE / AT / CH, decision on entry mode (direct, partner, hybrid).
Weeks 3-5
Position & localise
German positioning, key messaging, tone-of-voice guide, German FAQ, Impressum/AGB/Datenschutz with a local lawyer.
Weeks 6-9
Build & launch
German /de/ web pages, GA4 + server-side tracking, first SEO and GEO content, paid search and LinkedIn campaigns live.
Weeks 10-13
Optimise & scale
First conversion experiments, content engine running, sales enablement for your DACH team, monthly executive review in English.
Where we plug in
We work alongside the team you already have.
You don't need to fire your global agency or wait for that DACH Country Manager hire. We slot in as the local execution team — under your CMO, alongside your demand gen lead, in regular sync with your global comms and brand.
Most of our market entry programmes evolve into long-term DACH retainers. Some hand over to the in-house hire after 12-18 months. Both are fine.
DACH market sizing & ICP
Competitive landscape in DE / AT / CH
German positioning workshop
Tone-of-voice guide (Sie / Du)
German messaging framework
Legal essentials with local lawyer
Impressum, Datenschutz, AGB
GDPR / TTDSG-compliant tracking setup
/de/ subfolder & content architecture
SEO / GEO / SEA / LinkedIn launch
PR & local trade-press introductions
Sales enablement for German prospects
FAQ
Frequently asked questions
What CMOs and Heads of International ask before greenlighting a DACH launch.
Should we treat Germany, Austria and Switzerland as one market?
They share a language, not a market. Different competitors, different price levels, different VAT, different payment habits, different trust cues. We start with Germany (the volume) and add AT / CH with deliberate localisation, not as a copy-paste.
What does this cost?
A 90-day launchpad typically lands between €60-120k all-in (strategy + content + media setup, excluding paid media spend). Long-term DACH retainers start around €15-25k/month. We are happy to scope precisely against your category and ambition before you commit.
Do we need a German legal entity?
Not necessarily for marketing — many of our clients run DACH from their existing entity for the first 12-24 months. It does become relevant for invoicing, employment and certain regulated categories. We will flag the moment when it actually pays off and connect you to a German tax advisor.
Can you also help us hire a German Country Manager later?
Yes — we routinely hand over to the in-house hire and stay on as the marketing team. We can also introduce you to relevant DACH executive search firms when the time comes.
Thinking about DACH? Let's pressure-test your plan.
A 45-minute strategy call with our DACH leadership team. We will tell you honestly: is this the right time, the right channels, the right entry mode — and what would we do in your shoes.