Senior, in-house, native
Every client gets a senior DACH marketer as their direct contact. No farmed-out content, no AI-generated German.
A Munich performance team for international brands.
We are alber marketing — an inhabergeführte agency from Munich. Native in DACH, fluent in international. Our day job is making foreign brands visible in Germany, Austria and Switzerland — across Google, ChatGPT and LinkedIn — without the agency theatre.
2014
founded in Munich
Owner-led
inhabergeführt — no holding, no flip
40+
international brands launched in DACH
100 %
native German marketing leads
Why we exist
Foreign brands deserve a real DACH team.
We started alber marketing because we kept watching the same story: a great international product gets dropped into the German market with translated content, a London-based account manager, and a Performance Max campaign on autopilot. Six months later, the budget is gone and the conclusion is "DACH is hard."
DACH isn't hard. It's just different — and it punishes anyone who treats it as the 27th territory of the global rollout. Our job is to be the local team that knows the difference, executes against it, and reports the result back to your global leadership in plain English.
We are inhabergeführt and intentionally small. Senior people on every account. No hand-offs to junior staff. No offshore content. No agency holding running quarterly margin pressure on your campaigns.
How we work
Six things we hold ourselves to.
Pipeline-first reporting
We measure against qualified pipeline and revenue, with English commentary you can show your CFO.
Fluent in two languages
German for the campaigns, English for the strategy decks. No translation handovers between brand and execution.
Honest scoping
We will tell you if DACH is too early, the budget too small, or in-house cheaper. We'd rather lose a project than lose a relationship.
Forward-leaning on AI
We were doing GEO before it had a name. We're building the German AI-visibility playbook in real time, and sharing what we learn.
Owner-led, long-term
Inhabergeführt since 2014. No holding company, no quarterly margin pressure. Some of our clients have been with us for 8+ years.
Who we typically work with
International brands serious about DACH.
We are not the right fit for everyone. Here is who tends to win with us — and who is better off elsewhere.
We're a strong fit if you…
- Run a B2B SaaS, e-commerce or premium B2C brand with proven traction in your home market.
- Are entering DACH for the first time — or have launched but it isn't working.
- Have media budget of €8k+/month and are committed to the market for at least 12 months.
- Want a single team for SEO, GEO, paid search and LinkedIn — not five vendors.
- Value senior partners over scaled head count.
We're probably not for you if you…
- ·Need a 200-person agency that can also build your CRM and run your global brand.
- ·Want low-cost translated content production at scale.
- ·Are testing DACH on a 3-month one-off without commitment.
- ·Optimise primarily for MQL volume rather than pipeline quality.
- ·Expect senior strategy at junior-day-rate pricing.
Want to see if we are a fit?
A 30-minute call with one of our DACH leads. No deck, no pitch — just an honest conversation about your market entry, your team and what would actually work.